Case Study

Deguci Games boosts ARPDAU by 10% with rewarded video

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Deguci Games creates engaging mobile simulation games, including the popular Car Parking Traffic Simulator. They have 15 apps, spanning 2.2M MAU.

The challenge

Deguci Games wanted to optimize their ad format mix to improve ad revenue while minimizing disruption to gameplay and enhancing the user experience. Previously, their app relied heavily on interstitial ads, and they were looking to try out new formats.

Deguci Games wanted to optimize their ad format mix to improve ad revenue while minimizing disruption to gameplay and enhancing the user experience. Previously, their app relied heavily on interstitial ads, and they were looking to try out new formats.

The approach

After analyzing user behavior data, Deguci Games identified a list of natural pauses in the game which they filled with new rewarded video ad units. These rewarded ads offered players the option to watch an ad in exchange for in-game rewards, such as the ability to try new cars. Users had control over whether to watch an ad or not, contributing to higher day-30 retention.

The results

  • +30%

    Rewarded video revenue

  • +5%

    D30 retention

  • +10%

    ARPDAU

By implementing more rewarded video ad units, we significantly increased revenue while enhancing user experience. It not only boosted ARPDAU by 10%, but also increased day-30 user retention by 5%. We plan to expand the change across the entire app portfolio.

— Cihan Doğan , CEO at Deguci Games

  1. Publisher results 2025. Individual results may vary.

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