Case Study

AxesInMotion Revs Up Ad Revenue by 180% with Adaptive Banners

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AxesInMotion, a leading Spanish mobile game developer, boasts over 500 million downloads of its flagship title, Extreme Car Driving Simulator. With a realistic physics engine and open-world environment, the game has consistently ranked among the top 5 racing downloads worldwide.

The challenge

AxesInMotion sought to increase ad revenue from its popular game while maintaining a positive user experience.

AxesInMotion sought to increase ad revenue from its popular game while maintaining a positive user experience.

The approach

The team decided to adopt the innovative Adaptive Banner format from AdMob. This format automatically adjusts to different screen sizes and device orientations, ensuring optimal ad display and engagement.

The results

  • +180%

    revenue increase for banner format

  • 2.3x

    click-through rates increase

  • +157%

    eCPM from Adaptive Banners

AdMob's Adaptive Banners have been a game-changer for us. The dramatic rise in ad revenue and user engagement has exceeded our expectations, and we're excited to continue leveraging this innovative format for future success.

— Alberto Toledo , Monetization Manager

  1. Publisher results 2024. Individual results may vary.

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