Case Study

Shimmer Games sees 36% revenue growth with AdMob Mediation

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Shimmer Games, founded in 2015, is a leading Chinese developer of tycoon and idle RPG titles. Their hit game, Rent Please, Landlord Sim!, boasts over 20 million global downloads. At its peak, the game achieved top-3 and top-12 standing on Google Play & iOS free games charts across Asia and the US.

The challenge

Shimmer Games sought to increase profitability in the face of aggressive user acquisition (UA) promotions for their new titles. During this time, maximizing ad revenue was crucial for them.

Shimmer Games sought to increase profitability in the face of aggressive user acquisition (UA) promotions for their new titles. During this time, maximizing ad revenue was crucial for them.

The approach

By using AdMob Mediation and utilizing its optimization recommendations, Shimmer Games was able to benchmark their mediation settings and performance against industry top performers. Through adjustments to their floor price, and integrating AdMob’s selection of diverse ad networks, Shimmer Games was able to maximize eCPM and fill rates.

The results

  • +36%

    Total revenue growth

  • +9%

    eCPM

  • +15-20%

    Improved ARPU

AdMob offers a comprehensive suite of resources and support to help developers maximize their app monetization throughout the process. Their insights into app category monetization benchmarks are very helpful for us.

— Qi Liu , CEO of Shimmer Games

  1. Publisher results 2024. Individual results may vary.

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