Go'Rewards achieves +14% revenue growth by adding new ad networks to mediation

The Go'Rewards team wanted to significantly increase their ad revenue to fuel further growth. However, they were committed to their user-first approach. How do you increase revenue while still giving users an experience they love? They needed a strategy that could unlock more value from their existing ad inventory, without adding more ad placements or intrusive formats.The goal was to protect the quality of the user experience to minimize churn and keep their audience coming back.

To achieve their goal, the team focused on getting more value from their existing ad setup. By integrating three new ad networks, two of them being SDK bidders, into their Google AdMob mediation setup, they tapped into more high-quality demand. This way, they were able to significantly increase competition across their ad impressions. With more advertisers bidding against each other for the same ad space, they were able to drive up the average eCPM and help optimize the value of their ad requests within one week - ensuring Go'Rewards earned the highly competitive prices.