Case Study

RapidTV boosts user experience & Day7 LTV by 21% with AdMob Mediation

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LUMIN DREAM is a market pioneer in the IAA-monetized drama short. Its flagship app, RapidTV, boasts over 40 million downloads and 15 million monthly active users (MAU).

The challenge

RapidTV, a leader in drama short app category, aimed to maximize ad revenue while protecting the immersive user experience. To achieve this, they had to determine how to boost user LTV and ARPU while maintaining user retention.

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The approach

RapidTV implemented Google AdMob's Mediation to optimize its monetization strategy. The platform enabled them to increase competition for their ad inventory through a hybrid setup including real-time bidding and waterfall, helping to maximize revenue across impressions while maintaining precise control of the user experience.

The results

  • +21%

    Day 7 LTV

  • +50%

    US ARPU

  • +17%

    IPU (Impressions per user)

AdMob Mediation has consistently been our top choice. Its continuous innovation has significantly boosted our monetization revenue, all while safeguarding a positive user experience and strong user retention.

— Emma Yan , CEO of LUMIN DREAM

  1. AdMob reporting data 2025. Individual results may vary.

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