User Value Segmentation optimizes AxesInMotion's Average Revenue per User (ARPU) by 4%

AxesInMotion faced significant operational hurdles in managing its monetization strategy. The team found it challenging to optimize and manage fluctuating country-level segmentation, which created a heavy maintenance load for their mediation stack that prevented the team from focusing on growth.

AdMob's User Value Segmentation feature addressed this challenge by segmenting their audience based on true user value. This implementation successfully reduced manual maintenance efforts for the AxesInMotion team and ensured that high-value users consistently saw the most competitive ads - maximizing yield with minimal operational overhead.