Case Study

Pandas of Caribbean switches to AdMob Mediation and reports a 30% increase in ROI

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Pandas of Caribbean is a Hong Kong-based publisher whose apps have been downloaded more than 50 million times worldwide. They started out offering Bible study tools and expanded into gaming at the end of 2021.

The challenge

Pandas of Caribbean relies on in-app advertising as their primary monetization method, accounting for over 90% of their total revenue. Pandas was managing mediation across several platforms; not only did this make for complex workflows, but also inconsistent, negative user experiences, resulting in decreased user retention.

Pandas of Caribbean relies on in-app advertising as their primary monetization method, accounting for over 90% of their total revenue. Pandas was managing mediation across several platforms; not only did this make for complex workflows, but also inconsistent, negative user experiences, resulting in decreased user retention.

The approach

Pandas tested AdMob Mediation on Wordaily, one of their largest titles, and saw an increase across several revenue and retention metrics. Eventually, they transferred 100% of their user traffic onto AdMob to enjoy better ads quality and revenue growth without sacrificing user experience.

The results

  • +10%

    Improved Day 1 Retention

  • +15%

    Improved Day 30 Retention

  • +18%

    Total Revenue Growth

AdMob has strict regulations on interstitial ads. It ensures every piece of ad is timely and won’t disturb the user. When our app relies heavily on ads, AdMob helps us achieve the balance between the ad show and user experience.

— Yuxiao Liu , CFO of Pandas of Caribbean

  1. Publisher results 2024. Individual results may vary.

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