Case Study

Instabridge doubles app open revenue with AdMob Mediation

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Instabridge, Degoo's flagship app, is dedicated to making the internet accessible worldwide. With features like a Wi-Fi map, and eSIM data plans, Instabridge helps users to stay connected affordably. With over 20 million monthly active users, primarily on Android, ads generate 95% of Instabridge's revenue.

The challenge

Before 2024, app open ads contributed 12% of Instabridge's total revenue, thanks to their smooth integration into the user experience during moments like loading screens and their use of the app's branding. The team saw a significant optimization opportunity, recognizing the format's potential was not fully maximized compared to other ad units that benefited from mediation waterfalls.

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The approach

First, Degoo utilized eCPM floors to ensure valuable impressions that significantly contributed to earnings. They also implemented frequency caps to strategically manage ad exposure, maintaining a positive user experience. Second, as AdMob Pro partners, they were among the first to get access to app open mediation and added new networks into their waterfall setup. This allowed them to increase competition for app open ad placements, leading to doubling the app open revenue.

The results

  • +100%

    Increase in app open revenue

  • +5%

    Growth in revenue share from the app open format

Through the support of AdMob waterfalls, we were able to double app open revenue. This is a strategic format for us as it contributes 17% to the overall Instabridge earnings.

— Carl Hasselskog , CEO at Instabridge

  1. AdMob reporting data 2025. Individual results may vary.

  2. If interested in joining the AdMob Mediation Pro program, contact your account manager to request a consultation.

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