AdMob Mediation drives +14% Ads ARPDEU for Invincibles Studio

Invincibles Studio was focused on maximizing their ad revenue potential to reach new heights on their fresh title: Soccer Manager 2026. Their core requirement was to achieve improvements in monetization growth while preserving the quality of the player experience and maintaining a healthy rate of in-app purchases.

To achieve their goal, they collaborated closely with Google AdMob to launch a strategic A/B test. By evaluating AdMob Mediation against their previous solution and integrating a broad field of competitive bidders, they successfully maximized the price realized for their ad impressions. This switch directly contributed to significant performance gains, including a substantial lift in ARPDAU (Average Revenue Per Daily Active User) and a healthier in-app purchase rate - boosting revenue without compromising player retention.