Case Study

Instabridge boosts revenue by 10% with rewarded interstitial

Tags

Instabridge, Degoo's flagship app, is dedicated to making the internet accessible worldwide. With features like a Wi-Fi map, and eSIM data plans, Instabridge helps users to stay connected affordably. With over 20 million monthly active users, primarily on Android, ads generate 95% of Instabridge's revenue.

The challenge

Instabridge team aimed to optimize its ad format mix to increase revenue while enhancing user experience and maintaining user retention. They were looking for formats that aligned well with their business model of providing internet access at no monetary cost.

photo

The approach

Instabridge team implemented rewarded Interstitial ads, a format that allows users to gain internet access at no monetary cost by watching an ad, playing directly into their core business model and mission. They carefully managed the ad frequency, adjusting it based on user click-through rates. The format proved a perfect fit, providing significant revenue, approximately 15% of their total, making it their second biggest source after interstitial ads. This resulted in an approximate 10% uplift in overall revenue. The format also had a slightly positive impact on user retention, increasing it by around 2%.

The results

  • +10%

    Increase in overall revenue

  • +2%

    In user retention

Rewarded interstitial plays very well into our business model of giving away free data. It also plays well into the whole app experience, providing good revenue and even slightly improving retention.

— Carl Hasselskog , CEO at Instabridge

  1. AdMob reporting data 2025. Individual results may vary.

  2. If interested in joining the AdMob Mediation Pro program, contact your account manager to request a consultation.

Related resources

See more