The challenge
Opera needed a global monetization solution to scale business and improve ad performance without inflating its app footprint or sacrificing core browsing speeds, especially in emerging markets with limited connectivity.
The approach
The GMA Next-Gen SDK unlocked an ultra-lightweight footprint that optimized performance. The streamlined architecture automated asset delivery to reduce technical overhead, enabling Opera to capture programmatic demand efficiently while preserving its signature fast browser speed and maintaining user trust across its global audience.
The results
-
+6%
Increase in match rate
-
+59%
decrease in ad latency
-
+4%
increase in show rate
AdMob reporting data 2026. Individual results may vary.
