Case Study

Auto Ads for Apps drove +36% ARPDAU uplift and +170% higher IMPDAU for Hangover Studios

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Founded in 2014, Hangover Studios is an Indian AI app publisher specializing in deep AI vertical integrations and proprietary models.

The challenge

Manual interstitial triggers required days of developer setup, risking show rate errors from inconsistent screen logic, high ongoing maintenance for new user flows, and policy compliance concerns.

The approach

Auto Ads for Apps automated screen monetization, cutting deployment to hours and resolving logic-based show rate errors. The automated solution instantly monetizes new screens without requiring developer code changes.

The results

  • +36%

    ARPDAU Uplift

  • +170%

    IMPDAU increase

  • +60%

    Increase in impressions per average users

Earlier we were manually placing the ads and optimizing them, which takes a lot of effort, but still some of the user journeys were unmonetized. Recently we started using Google Auto Ads for Apps custom solution with simple rules like screen count and time interval. Post this implementation, we saw significant improvement in number of impressions per active user and revenue, and most importantly, auto ads helped us to monetize all users' journeys without impacting the user experience.

— Pitchaiah Yalavarthi , CEO, Hangover Studios Group

  1. AdMob reporting data 2026. Individual results may vary.

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