Case Study

AdMob migration and rewarded ads drove +15% global ARPDAU and 2x in Nigeria for Audiomack

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Audiomack is a music discovery platform with a freemium model, serving 50M+ monthly users globally and is prominent in emerging markets like Africa as a top-tier music app.

The challenge

Audiomack needed to scale its global presence and improve monetization across emerging markets. Its legacy system faced limitations in reach and performance, hindering revenue growth without compromising the user experience.

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The approach

AdMob migration drove higher monetization through deeper insights and competitive formats. Real-time bidding increased network competition, while rewarded ads unlocked new revenue streams. AdMob reporting provided the performance visibility needed to justify the switch from a legacy system, ultimately capturing global demand with minimal disruption.

The results

  • +15%

    Global ARPDAU on Android

  • 2x

    ARPDAU lift in Nigeria

  • 50%

    reduction in app crash rate

We initially chose to partner with AdMob Mediation simply because of the revenue opportunity, but we've since realized so many additional gains from having our monetization stack sit on Google infrastructure. Moving to AdMob has improved the stability of our app and reduced crash rates across all of our emerging markets

— Matt Cunha , VP of Revenue

  1. AdMob reporting data 2026. Individual results may vary. Live ad was replaced with a generic ad for illustrative purposes.

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