Case Study

AdMob Mediation drives +28% revenue for good space.

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good space. is an Austria based mobile app studio driven by a “pixel-perfect” philosophy with a portfolio of six core titles in the Lifestyle and Entertainment sectors.

The challenge

good space. began exploring a new mediation platform due to inconsistent stability and limited reporting capabilities with their previous platform. To sustain growth, they needed reliability when managing their ad stack, complete reporting transparency, and the ability to test new strategies.

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The approach

good space. executed a strategic migration to Google AdMob, leveraging Firebase Remote Config and A/B Testing for a controlled rollout that protected revenue and user experience. AdMob's pre-caching capabilities enhanced technical performance by reducing ad latency, while integration with Google Analytics streamlined reporting for greater operational efficiency. Google's User Messaging Platform (UMP) SDK delivered seamless GDPR compliance for good space. and enabled a crash-free session rate.

The results

  • +28%

    Revenue

  • +26%

    Ads ARPDAU

  • +16%

    UA Volume

    (Stable cost efficiency)

Switching to AdMob Mediation was a turning point for our growth strategy. AdMob’s approach to ad quality ensures a cleaner, more stable environment that perfectly aligns with our brand values. By unifying our monetization and UA strategy within the Google ecosystem, we’ve unlocked more powerful data signals for our app campaigns, allowing us to scale our installation volume efficiently at stable costs while providing a premium experience for our users.

— Matthias Kloss , CEO, good space.

  1. AdMob reporting data 2026. Individual results may vary.

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