Case Study

AdMob hybrid mediation drove 5X revenue for Jedy Apps

Tags

Jedy Apps is an Israel-based mobile publisher that acquires and optimizes Android utility and lifestyle apps, leveraging AdMob to scale its growth.

The challenge

Relying on a standard monetization setup, the publisher wanted to scale its app portfolio consisting of over 85 apps and optimize marketing spend to ensure profitability outpaced overall revenue.

photo

The approach

AdMob hybrid mediation enabled a transition to a unified bidding and waterfall setup for Jedy Apps. Backed by strategic planning and deep account insights, the platform optimized the publisher's monetization roadmap to drive highly efficient, sustainable growth.

The results

  • 400%

    ad revenue growth

  • +150%

    ARPDAU increase

Partnering with AdMob has been pivotal to our scaling strategy. Shifting to a hybrid mediation setup, combined with the account team's strategic insights, didn't just increase our revenue - it transformed our unit economics. We’ve been able to efficiently scale our portfolio, proving that sustainable growth is achievable even at a significant scale

— Dan Oren , CEO, Jedy Apps

  1. AdMob reporting data 2026. Individual results may vary.

Related resources

See more