Case Study

AdMob, Firebase, and BigQuery Deliver Optimized Ad Serving and Revenue Growth for pixiv

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pixiv is a global social network for creators, providing a dedicated space for sharing illustrations, manga, and novels to over 100 million users across 230 countries and regions.

The challenge

pixiv comic sought to maximize revenue by balancing in-app purchases and ads without compromising user experience. The goal was to accurately segment users based on lifetime value (LTV) to deliver an optimized ad experience for everyone.

The approach

Syncing AdMob impression-level ad revenue data with Firebase and BigQuery established a precise mapping of ad-based lifetime value at the user level. Together, these integrated platforms automated granular user segmentation, enabling pixiv to deliver an optimized ad experience that maximizes revenue while protecting high-value users.

The results

  • 22%+

    eCPM uplift

  • 17%

    Ad revenue boost

  • No loss

    In terms of user retention & experiences

We realized that a one-size-fits-all approach to ad placements was no longer enough to maximize our growth. Inspired by a Google seminar, we began exploring a more tailored monetization strategy based on user attributes. Thanks to the dedicated support from our Google account team, we were able to implement an ideal ad delivery structure. We will continue to pursue the best possible monetization experience for our users.

— Shuhei Sawada , Ads Platform Section

  1. AdMob reporting data 2026. Individual results may vary.

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