Case Study

AdMob drove +60% ARPDAU for Cybernautica

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Cybernautica is an EMEA mobile game studio that develops engaging social casino, card, and puzzle games for players worldwide.

The challenge

A legacy setup caused technical friction and high App Not Responding (ANR) rates. Cybernautica needed to stabilize gameplay while unlocking the revenue value of its global traffic.

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The approach

AdMob enabled a seamless migration of Cybernautica's entire monetization setup. Automated waterfall restructuring and global ad demand stimulated intense buyer competition, resolving technical hurdles and optimizing traffic yield.

The results

  • +48%

    eCPM increase

  • +60%

    ARPDAU uplift

  • +88%

    revenue growth

Migrating to Google AdMob resolved our biggest technical bottleneck, reducing ANR issues for a smoother player experience. The transition was seamless with their support. The real game-changer is AdMob's global demand, unlocking revenue we left on the table.

— Ján Lipták , CEO of CYBERNAUTICA

  1. AdMob reporting data 2026. Individual results may vary.

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