Build loyalty that lasts
AdMob’s smarter in-app ads respect your UX and set you up for long-term growth.
Ads that keep things flowing
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Elevate the experience
with innovative ad formats that engage users without breaking their flow
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Retain users for longer
thanks to respectful ads that put their experience first
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Protect your brand
via an AI-assisted Ad Review Center that proactively filters disruptive ads
Good ads matter
Ad quality significantly influences long-term satisfaction for app users.(Google/Deloitte, Mobile App Ad Quality Study, 2025)
9-11%
of users will quit on their first encounter with a disruptive ad feature, compared to just 3-6% otherwise
14%
of survey participants would leave negative reviews after experiencing disruptive ad features
6-7%
of users churn from an app with just one exposure to a single disruptive ad feature
New ways to engage users
Discover Next-Gen, non-interruptive formats on AdMob.
Keep the experience uninterrupted
Shrink video ads into a movable, resizable window so users can stay engaged while the ad plays.
Ads designed to belong in your app
Place ads within your app so they feel like a natural part of the experience.
Put content front and center
Wrap ads around your app's content so users can carry on watching, reading, or interacting.
Give users more control
Let users swipe through interstitial ads instead of interrupting the experience.
“After integrating AdMob to unlock content through ads, user engagement and long-term retention increased by over 100%.”
Ai that protects your brand
AdMob’s AI-assisted Ad Review Center proactively filters disruptive ads so you can retain users for longer.
Set your standards
Easily decide what ads belong in your app. Filter by category, advertiser URL, age rating, and more.
Let AI take it from there
AdMob’s automated ad quality monitoring system then proactively scans every ad against your criteria in real time. That way, only the ads that fit your standards ever reach a user.
Keep your ads on brand
Be confident your in-app ads always align with your brand standards – all without the manual effort.
Join 1M+ appsgetting ads right
Deliver the ad experiences your users deserve.
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