Case Study

WeWard achieves 10% revenue uplift with AdMob

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WeWard, a popular health and fitness app, rewards users with monetary compensation as well as in-app rewards for the number of steps they take. This unique model encourages physical activity and promotes a healthier lifestyle for over 20M users worldwide.

The challenge

With ad revenue making up 40% of its earnings, WeWard relies on a diverse set of ad networks for a sustainable monetization model. WeWard was looking for a solution to further boost revenue and maintain a high-quality ad experience for its users.

With ad revenue making up 40% of its earnings, WeWard relies on a diverse set of ad networks for a sustainable monetization model. WeWard was looking for a solution to further boost revenue and maintain a high-quality ad experience for its users.

The approach

Upon adding the AdMob network to their monetization stack, WeWard quickly saw a 10% uplift in overall ad revenue within a month. Encouraged by these positive results, WeWard plans to introduce rewarded video ad slots that offer virtual in-app rewards instead of monetary compensation. This strategy allows WeWard to add new placements solely dedicated to further improve user engagement and retention.

The results

  • +10%

    Boost in in overall revenue after 1 month

  • +15%

    Increase in eCPMs for interstitial ads

AdMob has been an obvious partnership since the beginning. It's a strong and clean demand, which is very important for us. We want to have traffic that is as safe and clean as possible, and AdMob is definitely at the forefront in this.

— Samuel Semama , Monetization Manager at WeWard

  1. Publisher results 2025. Individual results may vary.

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