Case Study

Studio Sol improves ad quality with AdMob Mediation

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Founded in 2000, Studio Sol is a technology company based in Belo Horizonte, Brazil. Studio Sol provides free digital services for music lovers. Known for platforms like Cifra Club, their offerings have grown to include various music-related tools.

The challenge

Studio Sol was looking for a mediation platform that would help them maximize ad revenue without compromising user experience. To determine the optimal platform, Studio Sol conducted an A/B test between AdMob Mediation and another solution. Throughout the test, they closely tracked key metrics like click through rates (CTR) and uninstall rate to gauge ad quality impact.

The approach

After seeing a 15x lower CTR and an 8% reduction in uninstall rates compared to the other mediation solution, Studio Sol chose AdMob as their mediation platform. After the mediation change, they tested AdMob Network waterfall calls on AdMob Mediation, which increased their overall ads revenue by 12%.

The results

  • +12%

    Incremental ads revenue with AdMob Network waterfall calls in AdMob Mediation

  • 15x

    Reduction in CTR

  • -8%

    User uninstall rate

The choice of using AdMob as a mediation platform was motivated by security, ads quality, variety of demand, and A/B testing. The other solution tested presented high CTR values, especially in interstitials - a business model that did not prioritize user experience.

— Marcus Soares , Head of Growth and Programmatic

  1. Publisher results 2024. Individual results may vary.

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