Case Study

Sonat boosts user experience & eCPM with AdMob Mediation

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Founded in 2017, Sonat is a mobile game studio in Vietnam. Their classic puzzle games has helped Sonat grow to over 5 million daily active users (DAU).

The challenge

Sonat wanted to find a mediation platform that could maximize their revenue while maintaining an excellent experience for their loyal users.

Sonat wanted to find a mediation platform that could maximize their revenue while maintaining an excellent experience for their loyal users.

The approach

To determine the best mediation platform for their business goals and users, Sonat tested two mediation platforms on one of their most popular puzzle titles. After 2 months of testing, AdMob Mediation outperformed the other mediation platform with superior results across eCPM, ARPDAU, and retention metrics.

The results

  • +44%

    Higher eCPM for banner ads

  • +10%

    Higher overall eCPM

  • +2%

    Increase in day-30 retention

With the aim of creating sustainable, user-friendly puzzle product lines, Sonat consistently trusts and opts for AdMob Mediation as the exclusive platform throughout its six-year developmental journey.

— Tran Tho , CEO of Sonat

  1. Publisher results 2024. Individual results may vary.

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