Case Study

MetaMobile unlocks 91.5% ARPDAU uplift through early adoption of the GMA Next-Gen SDK

Tags

Founded in 2023, MetaMobile is a rapidly growing digital media company specializing in mobile content and advertising. Their app, Edit Word - XLSX, PDF Editor, an all-in-one office tool, has over 1 million downloads and allows for quick text editing and PDF annotation on mobile devices.

AnyMind Group, a BPaaS company that provides marketing, e-commerce, and digital transformation technology to enterprises, publishers, and creators. AnyMind's AnyManager SDK connects app publishers with top mobile demand sources for monetization and growth.

The challenge

AnyMind continually looks for innovations to enhance app performance and monetization. They noticed some suboptimal ad network match rates, posing challenges to maximizing revenue potential. AnyMind and MetaMobile sought out new, cutting-edge features to improve the user experience and optimize revenue.

AnyMind continually looks for innovations to enhance app performance and monetization. They noticed some suboptimal ad network match rates, posing challenges to maximizing revenue potential. AnyMind and MetaMobile sought out new, cutting-edge features to improve the user experience and optimize revenue.

The approach

AnyMind, a Google Certified Publishing Partner (GCPP), recommended MetaMobile to adopt the GMA Next-Gen SDK. The GMA Next-Gen SDK was the innovation they were looking for, offering a reduced device footprint, a more consistent update cadence, and improved ad request latency. They observed substantial increases in ARPDAU and eCPM, validating the strategic decision to adopt the new SDK.

The results

  • +91.5%

    ARPDAU (Average Revenue Per Daily Active User)

  • +36%

    Observed eCPM

  1. *MetaMobile compared metrics between their app version with the current GMA SDK and their app version with the GMA Next-Gen SDK over a ~3 week period.

  2. Publisher results 2025. Individual results may vary.

Related resources

See more