Case Study

Instabridge achieves +7% revenue growth with key-value segmentation and AdMob Pro

Tags

Instabridge, Degoo's flagship app, is dedicated to making the internet accessible worldwide. With features like a Wi-Fi map, and eSIM data plans, Instabridge helps users to stay connected affordably. With over 20 million monthly active users, primarily on Android, ads generate 95% of Instabridge's revenue.

The challenge

As a lean company, Instabridge needed a deep partnership to support its ambitious growth goals. They required dedicated support and access to advanced features that would allow them to optimize revenue without scaling their operational overhead.

As a lean company, Instabridge needed a deep partnership to support its ambitious growth goals. They required dedicated support and access to advanced features that would allow them to optimize revenue without scaling their operational overhead.

The approach

Degoo joined Google's AdMob Mediation Pro program to gain a partner that could act as an extension of their lean team, by providing expert guidance on UI, UX, and measurement. One of the proposed key solutions to optimize revenue was key-value segmentation, an AdMob Mediation Pro feature which dynamically targets users to increase eCPMs. The initial test on a 20% user cohort immediately produced a 7% revenue uplift. This provided significant time savings on optimization efforts for Degoo. In addition, AdMob Mediation Pro provided early access to features like app open waterfalls, doubling their revenue from that format. Driven by these successes, Degoo continues to leverage the program's consultancy and advanced reporting such as the premium benchmark report to maintain streamlined operations.

The results

  • +7%

    Revenue increase with key-value segmentation

The AdMob Pro program gives a name to our relationship. I see it as a commitment from Google's side, and it's not just words—we see the results. Whenever there are new features, we are usually the ones who first try them and get benefits from them.

— Fevzi Can Abacioglu , Monetization Manager at Instabridge

  1. Publisher results 2025. Individual results may vary.

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