Case Study

Imperia Online boosts eCPM by 26.3% with Firebase and AdMob

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Imperia Online, a prominent game production company in Southeastern Europe and part of the Stillfront Group, delivers engaging gaming experiences to over 70 million users worldwide.

The challenge

To ensure the operational success of SIEGE: WWII, Imperia Online sought to uplevel ad monetization within their app. The challenge lay in optimizing advertising strategies to both enhance efficiency and maintain player engagement on both Android and iOS.

To ensure the operational success of SIEGE: WWII, Imperia Online sought to uplevel ad monetization within their app. The challenge lay in optimizing advertising strategies to both enhance efficiency and maintain player engagement on both Android and iOS.

The approach

Imperia Online utilized Firebase to deeply understand user behavior and ad interaction. By tracking in-game events and ad engagement, they identified key user segments and optimized ad placement and content for maximum revenue and user retention. This approach informed ad format and frequency decisions, improving user experience and reducing churn, ultimately leading to enhanced AdMob monetization success.

The results

  • +26.3%

    Boost in eCPM

By effectively combining Firebase with AdMob, we've revolutionized our ad strategy for SIEGE: WWII, resulting in a 26.3% increase in eCPM. This partnership has not only driven significant revenue growth but also enhanced player engagement by delivering ads that resonate with our audience, preserving the quality of the gaming experience.

— Mario Vasilev , Lead Product Manager, Imperia Online

  1. Publisher results 2025. Individual results may vary.

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