Founded in 2021, Hungry Studio produces globally popular casual games, including the hit Block Blast!, beloved by over 100 million players. Through innovation and strong partnerships, they're dedicated to advancing the casual gaming scene and delivering memorable experiences to players worldwide.
Goal
Seeking to further enhance the monetization strategy for its flagship game, Block Blast!, Hungry Studio aimed to optimize in-app advertising in a way that would respect user preferences, protect the brand's image, and foster a loyal and engaged player base. The ultimate objective was to achieve sustainable revenue growth without compromising the quality of the user experience, a critical factor for Hungry Studio.
Approach
To realize these goals, Hungry Studio integrated AdMob. AdMob offered a suite of features designed to enhance the ad experience: user-friendly ad formats, robust brand safety controls, insightful reporting tools, and expert consultation services. These tools and services allowed Hungry Studio to tailor its monetization strategy, ensuring ads were seamlessly integrated into the gameplay and aligned with user expectations.
-
Example AdMob ad in Block Blast!
Results
The strategic partnership with AdMob yielded impressive results, including an 8% increase in user retention for Block Blast! and a 10% increase for Hungry Studio's new solitaire game. AdMob's reporting tools and UX consultation service provided valuable insights, empowering Hungry Studio to refine its monetization strategies and optimize game design. Additionally, the comment analysis toolkit, powered by Google’s Gemini AI, facilitated product optimization and improved user satisfaction.
By leveraging AdMob's advanced features and expert guidance, Hungry Studio effectively improved user experience, boosted user retention, and achieved sustainable monetization success. Their story exemplifies how a data-driven, user-centric approach to mobile advertising can drive significant growth and success in the mobile gaming industry.
