Go'Rewards achieves +4% revenue growth by adding Meta Audience Network to mediation

Go'Rewards saw high traffic and user intent, but ad revenue lagged. They needed to increase earnings from their ad space without adding more ads or negatively impacting the user experience.

AdMob enabled Go’Rewards to integrate an additional SDK bidder, optimizing yield and driving real-time auction pressure. With multiple bidding partners already integrated, Go'Rewards added Meta Audience Network to further increase competitive pressure in the auction driving up average eCPMs and maximizing the value of each ad request. Meta Audience Network captured ~10% SOW on rewarded formats, ranking among the top demand sources by value.