Case Study

Gamegou boosts revenue using AdMob as a mediation platform.

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Gamegou Limited is a developer of engaging sports games; their core titles are in football.

The challenge

Gamegou was looking for novel approaches to maximize their revenue. As the ads industry shifts towards real-time bidding for monetization, Gamegou wanted to utilize a mediation platform which could drive high efficiency and revenue.

Gamegou was looking for novel approaches to maximize their revenue. As the ads industry shifts towards real-time bidding for monetization, Gamegou wanted to utilize a mediation platform which could drive high efficiency and revenue.

The approach

Gamegou selected one of their top titles - Super Goal - and conducted an A/B test between AdMob Mediation and another platform. The test results showed that AdMob had better performance across metrics like revenue, eCPM, and ARPU compared to the other platform.

The results

  • +15%

    Increase in Revenue

  • +12%

    Increase in ARPU

  • +10%

    Increase in eCPM

We’re interested in testing platforms that could potentially improve our ads monetization revenue, I’m so glad AdMob platform can always provide solutions towards our benefit as well as business growth.

— Dongxu He , CEO of Gamegou

  1. Publisher results 2024. Individual results may vary.

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