Case Study

Concrete Software increases total Ad revenue YoY by 29% using AdMob Mediation

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Concrete Software is a US based game publisher with focus on "rock-solid games" for mobile and console platforms, including bowling and golf.

The challenge

Concrete Software faced the challenge to achieve sustainable revenue growth without sacrificing the user experience. They needed a solution that can help them uplift the value of their inventory while preserving the engagement of their loyal user base.

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The approach

Upon integrating AdMob Mediation, they optimized their efforts by leveraging a combination of both waterfall and bidding through a hybrid mediation setup, implementing a new pre-loading strategy, using the new Pre-loading API and creating a competitive SDK bidding stack that help them increase both their ARPDAU and revenue substantially.

The results

  • 29%

    Increase of total Ad Revenue on YoY basis

  • 62%

    Average YoY increase in ARPDAU in iOS title

  • 13%

    Improved D1 retention rate on biggest title

We chose AdMob Mediation because of its strong reputation for quality and reliability. The level of support we received from AdMob exceeded expectations—they’ve been fantastic partners to work with. And after making the switch, we saw a clear increase in revenue across the games we moved over.

— Keith Pichelman , Concrete Software CEO

  1. AdMob reporting data 2025. Individual results may vary.

  2. iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

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