Case Study

AxesInMotion Boosts Rewarded Video Revenue by 20% with Data-Driven Optimization

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AxesInMotion is a major player in the mobile gaming industry, responsible for the globally popular Extreme Car Driving Simulator. With a realistic physics engine and open-world environment, this open-world racing game boasts over 500 million downloads.

The challenge

AxesInMotion aimed to maximize the earning potential of its existing rewarded video ad format while prioritizing a positive user experience.

The approach

The studio used Firebase Remote Config to perform A/B tests of different reward values tied to rewarded video completion. This data-driven approach allowed AxesInMotion to gather insightful user behavior metrics and fine-tune reward amounts and strategies on AdMob.

The results

  • +20%

    in rewarded video revenue

  • +20%

    users watching rewarded videos

  • +30%

    impressions per daily active user

Firebase Remote Config was pivotal in optimizing our rewarded video strategy on AdMob – the ability to test and adapt based on real-time data led directly to increased revenue.

— Álvaro Morato , Product Manager

  1. Publisher results 2024. Individual results may vary.

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