Case Study

Airfind achieves 50% ARPU lift with GMA Next-Gen SDK adoption

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Airfind is a premium adtech marketplace for publishers and telcos. Airfind operates S'more, a popular Android lockscreen app providing users with personalized content, games, offers and news updates.

The challenge

Airfind's ad experience was impacting user satisfaction. They were looking to deliver ads faster and more efficiently, while maintaining revenue performance across their apps.

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The approach

Airfind implemented the Google Mobile Ads Next-Gen SDK, leveraging its optimized ad loading architecture to dramatically reduce latency by 33%. Using the GMA Next-Gen SDK in the S’more app created a smoother, more responsive ad experience that improved user satisfaction.

The results

  • 50%

    Increase in ARPU (Average Revenue Per User)

  • 20%

    Increase in Show Rate

  • 33%

    Decrease in Ad Request Latency

The GMA Next-Gen SDK transformed our ad experience. We cut latency by a third while increasing revenue, our users are happier and our monetization is stronger than ever.

  1. AdMob reporting data 2025. Individual results may vary.

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