Case Study

AdMob Mediation migration improves ANR rates by up to 75% for Unico Studio games

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Unico is an international studio that makes casual, logic-based games.

The challenge

Unico Studio faced high App Not Responding (ANR) rates for games in their portfolio - impacting overall game performance and user experience

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The approach

Unico Studio explored alternative mediation platforms to improve ANR rates, and migrated a significant portion of their inventory to AdMob Mediation.

The results

  • 8/10

    Games migrated saw a lower ANR rate

  • 50%

    Lower ANR rates for half of the migrated games

  • 75%+

    Lower ANR rate for one specific game

We hoped to see some positive improvements with lower ANR rates when we moved to AdMob, but the results were better than we could have imagined.

— Uzeyir Baser , UA & Monetization Lead, Unico Studio

  1. AdMob reporting data 2025. Individual results may vary.

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