AdMob Mediation drives 4x ARPDAU and up to +50% eCPM for Octohide

Octohide’s primary mission was to sustain its rapid user growth while optimizing the value of its global traffic. The team needed a solution that could handle the complexity of multiple regions without manual overhead, ensuring that every ad request contributed to their bottom line without degrading the streamlined user experience their users expect.

Octohide adopted AdMob to help their app grow while keeping their users’ experience top-of-mind. Adopting AdMob Mediation and integrating third-party bidders created a high-performance hybrid setup that maximized competitive pressure. AdMob efficiently optimized Octohide's diverse global traffic, driving peak market value for every impression and returning valuable time to their team.