Start bidding with AdMob

Sign up with the Google Account you use for your existing Google Ads and AdSense accounts. If you don't already have these accounts, we'll help you create them.

Whether your app is published on an app store or still in testing, you'll need to add your mobile platform and app name to start the app readiness process. All new apps must undergo an app readiness review before they can fully serve ads.

Mediation groups are combinations of targeting settings that you define. You can add your ad units and ad sources to the groups you want, instead of setting mediation options for each unit individually.

Start bidding by signing partnership agreements with ad sources. Some partnerships can be set up directly in AdMob, while others can be as simple as creating an account on the ad source's home page.

After you've created a mediation group, you can select ad sources to start bidding on your ad requests in AdMob. Once you've implemented any necessary SDKs and ad unit mapping, bidding will work alongside other ad sources, like waterfall mediation.